Goodbye McDonald's?

From this article, it doesn't look like McDonald's is going anywhere soon. But from some of the numbers in the article, like last summer's visits to their restaurants declining 3 percent, it seems like McDonald's could be on the verge of dropping from their status as one of the biggest companies in the world.
Some things in this article are good. Like the idea that people are eating at home more. And I don't think people should be eating out that often anyway. But not all people have the money to go to the grocery and buy a ton of groceries to have for dinner every night of the week. And because of this reason, I agree with some of the things said in this article. Maybe McDonald's is seeing a decrease in their sales because some of their prices are too high. Maybe if they did make a breakfast and lunch dollar menu, they would get more customers back. Or maybe they could lower their prices on some of the more expensive items on their menu, like the healthier items. Because people who rely on fast food places like McDonald's can't just live off of their dollar sandwiches.
I can kind of see why McDonald's is having a decrease in sales. I don't think it's just because people are eating at home more. I think it's due to the fact that McDonald's seems to be a cheap and unhealthy place to eat. Plus most people have eaten McDonald's pretty much their whole lives. And it's getting old. The same old stuff all the time. And their new menu items are expensive. So people who regularly go to McDonald's, don't want to buy them. And they go somewhere else like Burger King or Wendy's.
Hopefully McDonald's does see their sale prices increase though. Without them, it would be harder for some Americans to eat. Even though there are more fast food restaurants out there. I just hope McDonald's lowers some of their menu prices.